UX Ecommerce & App

Client

Best Buy, American multinational consumer electronics retailer, with more than 1,800 stores around the world, specially in United States, and more than 40 stores in Mexico.

Context

As part of the team of Best Buy, had the opportinity to design the User Experience for the Ecommerce from the Homepage to the Confirmation Page, including PLP, PDP and the App integration, getting excellent results during the process.

Goals

The main goal was to improve and create new experiences for users, to speed up the purchase process identifying the key points into the flow.

Process

For this project I had to travel to Minnesota a couple of times to learn the best practices from USA Team, trying to integrate that knowledge for Mexican customers.

Results

Thanks to the awesome research and testing, we could get really good results when we deliveried the new purchase flows, we reduced a lot the time the user spends into the cart and getting more than 32% of growing of sells during the first year, this continues during 2019, gettin the best numbers in the history of Best Buy Mexico.