AKIRA opened in 2002 as a single Women’s Clothing boutique in the trendy Bucktown/ Wicker Park neighborhood of Chicago. Over the years, AKIRA has expanded to over 30 stores, its E-Commerce Website, and Wholesale. AKIRA now has stores in over 12 states with more on the way and offers a full line of Women’s Clothing, Footwear, and Accessories.
Context
I had the big opportunity to collaborate with Akira to improve the process from Cart to Checkout for the site.
Goals
Reduce the time for users into the site, trying to be clear and specific on the information.
Process
For this project I had to travel to Chicago to know the Akira story and culture, vititing the stores to know the dinamic and try to reflect that into the flow, was a really good experience.
Results
We reduce 20% the time to complete the purchase, and received excellent feedback from real customers.
