UX Ecommerce

Client

Grand Vision is one of the most important companies dedicted to Eye Health, with different brands around the world like Solaris, Ópticas LUX and Más Visión.

Context

As part of the team of Grand Vision, I had the opportinity to design the User Experience for 3 different Ecommerce, for the brands Solaris, Ópticas LUX and Más Visión.

Goals

The main goal was to improve and create new experiences for users, to speed up the purchase process identifying the key points into the flow.

Results

Thanks to the awesome research and testing, we could get really good results when we deliveried the new purchase flows, we reduced a lot the time the user spends into the cart and increase the sells over 20% during the first 5 months.